China has unveiled a new set of measures under its Action Plan for Stabilizing and Optimizing Foreign Investment, aimed at facilitating the entry and operations of foreign companies, expanding access to the Chinese market, and supporting the import of high-quality goods and services.

Under the plan, foreign companies will receive greater support for participating in initiatives to boost consumption, importing high-quality goods, and attending major trade events, including the China International Import Expo (CIIE). The Chinese government also emphasized improving the business environment, facilitating investment, and strengthening services for foreign-invested companies.

As China continues to promote imports and attract foreign companies, CIIE remains one of the key opportunities for showcasing products and building business connections in the Chinese market. Iran House of Innovation and Technology in Beijing (iHiT) also participates in the expo every year, supporting companies from around the world with entering the Chinese market, showcasing their products, and developing business opportunities in China.